Music Video Type:

Sven Carlsson (1999) suggests that music videos fall into two rough categories: 'Performance Clip' and 'Conceptual Clip'. However, I believe there are three types of music video:

• Performance clip:

This is a music video featuring the band/artist performing, usually, in front of a crowd. An example of this is the music video (promo) for 'Closer to the Edge' by Thirty Seconds To Mars:

Watch: The music video for 'Closer to the Edge'

• Conceptual Clip:

This type of music video are more artistically motivated, featuring no performance and no narrative; are simply there to look good. An example of this would be 'Street Spirit (Fade Out)' by Radiohead:

Watch: The music video for 'Street Spirit'

• Narrative Clip:

The last type of music video, a narrative clip is simply a music video with a narrative behind it. This is effectively a short film, with music over the film and the music telling the story. Often, narrative clips will feature, amongst the story, features of performance interwoven in to the narrative. However, the focus is still on the narrative, and doesn't always feature performance sequences. An example of this is 'Na Na Na (Na Na Na Na Na Na Na Na Na)' by My Chemical Romance, which features a prominent narrative throughout and no performance:

Watch: The music video for 'Na Na Na'

The type of music video I will be doing will be a CONCEPTUAL CLIP. It will feature no performance, and no narrative. It will be artistically motivated.