"GOING OUT
AND SPENDING
IS ALL PART
OF THE NEW
MUSIC SCENE" - NME.MY AUDIENCE:
Ages 16-24 (no poll was done on this because I knew what age I wanted to target) - (considered to be mainstream, also, but I will be targeting social groups, which generally aren't mainstream).
44% go to gigs "often"; another 44% go to gigs and live events "sometimes".
76% spend over £100 on footwear a year
76% Spend over £400 on clothing a year
21% pend over £1000 on audio equipment a year (ranging from ipod's to the music they play).
94% use the internet
100% have broadband
Are online, on average, 2.4 hours a day (almost 19 hours a week)
61% play video games
The audience agree that:
They spend the most money on clothes (seen on the questionnaire on the right hand side)
It's worth paying for greater quality goods (93% agreed)
They like to try new things (poll accidently deleted, but 77% agreed with this)
It is important to be well-dressed (93% agreed that it is important to look good)
MALE: 61%
FEMALE: 39%
AVERAGE AGE: 20
WORKING FULL TIME: 5%
WORKING PART TIME: 17%
STILL STUDYING: 88% (Percentages won't add up to 100% because more than one answer could be given - people can be a student, whilst working part-time, for example).
DEMOGRAPHICS: E1
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