Audience Research:

My audience is seemingly a very small section of audience, but this is not the case. The demographics is:
E1
This includes unemployed people as well as students, pensioners and casual workers. My main target audience will be, of course, students, whom make up a large amount of the British (and International) public, and also spend the most money on music. Therefore this very small band is, in fact, a large target audience.


In addition to this, my target audience will be aged between 15-24 and according to Pschographics, will be a mix of reformers and aspirers. They will seek status and have strong goals. They will be orientated to their image, appearance and persona. The majority will be stylish. Attractiveness of the packaging is far more important than the quality of the product. This band is typically younger who have clerical/sales jobs. These are aspirers. second band 'reformers' seek enlightenment and are free of restrictions and have personal growth. They are socially aware and have independent judgement. However, they are anti-materialistic, but are aware of good taste, and good style. These people have typically attended higher education, and select products for their quality. These are two very dissimilar bands, yet are very similar in some aspects. The reason i've chosen both is because I fall in to the two categories, and I am aiming to attract people to my product who are like me.


My audience will be physically aware of their appearance and will be fashion orientated, spending lots of money on not only music, but clothes and hair products, as the demographics and psychographics suggest. Their style will be 'indie' (or independent) and alternative and their life will mostly be accompanied by music at least 50% of the time, usually carrying an iPod, MP3/4 player or an iPhone (or just an average mobile phone with audio playback capabilities) with them, wherever they go. Also, the majority of the audience will be female, but a large percentage will be male. The audience will be readers of Kerrang! Magazine and NME and will also watch the music channels of the same name, (with the added 'TV' on the logo) as well as 'MTV Rocks' and 'Lava'. Their favourite TV channel will be Channel 4, specially catered for teenagers and as an alternative to the many BBC channels, and will watch shows such as 'Skins' and 'Hollyoaks'.