Magazine Advert Work:

The lead singer is conventionally on the magazine advert, at a low-angled mid-shot. The low angle connotes power and dominant, as rock music, the genre I am dealing with, is iconic for its 'macho male' dominance, and so the lead singer must be represented as powerful, not weak. The mise en scene, more particularly the costume choice, consists of the checked shirt, in the colour green, which is of the Atticus brand, and a hat.The hat isn't particularly iconic of the rock genre, but it is increasingly becoming a fashion item for young adults and teenagers/my target audience. The shirt is also a fashion item, and has been chosen because of this, as the lead singer must look good and up-to date fashion wise. However, the checked shirt is also iconic of modern rock music, with the clothing item being brought to fame by Southern USA alternative rock group 'Kings of Leon'. The colours used, such as the green on the shirt, has connotations of envy. However, it wasn't chosen for this reason, but because it went well with the background colour scheme, of which is a greeny-yellow, red and black, with some white. The font used on the masthead of the advert is of a Russian style. I chose this font because of the overall theme of Russian Constructivism, with the colours of red and black added to the colour scheme because of its associations and iconic reference to Communist Russia.The rest of the font on the advert is also in the style of Russian, except for "The Album out Now" which is in a military-style font, because it stood out more than the other font, which was essential because the audience needed to know that the album is now out to consume. Furthermore, following the style of Russian Constructivism the triangles at the top of the page are angular, as is the font, moving in a diagonal direction, opposite all the other text on the page. This also makes it stand out.

The lead singer/model is situated on the left, in large, as to draw in the audience who may recognise him, or recognise his representation as being a lead singer of an alternative rock band. To the left, is the conventional specialist reviews, with snippets of the review, always positive points, added with a star-rating added. This is designed to ensure the audience that the album is good and is worth consuming. The institutions of the reviewers, such as Kerrang! magazine, is situated underneath the reviews, to allow the audience to decide whether they trust their opinion or not. Below these reviews lies the front cover of my Digipack. This allows the audience to see the product itself, which in turn will possibly draw them to buy it, as they know what to expect.

The 'Atticus' brand, found on the lead singer's shirt, is iconic of indie/alternative rock music, because of its associations with Tom Delonge, the lead guitarist and co-singer/songwriter of pop-punk/alternative rock band Blink-182, as he established the company. Since its creation, it has specialised in alternative clothing, and is often a brand which is worn by alternative rock bands. A common occurrence in music advertisements, especially in alternative rock music, is the appearance of brands on clothing. This is because the brands, such as Atticus in this case, will give the band free clothing and money for touring and promotion, amongs other things, in return for the band to wear the clothing and/or equipment and promote that brand. For instance, people will see the Atticus logo, who haven't heard of it before, and because the band is sporting the logo, they believe that it is a good brand and is fashionable. In contrast to this the target audience that does know of the Atticus label but not the band, will now believe in the ideology that the band must be 'cool', modern and talented to be endorsed by a well-known and established alternative clothing label. This addition of institution on to the lead singer's clothing will attract the audience to buy the product that the brand is endorsing. Other institutional information has been added, conventionally, to the magazine advertisement, such as the website of  the band, the iTunes logo (conventionally print adverts give the audience a possible distributor that is popular and easily-accessible), as well as the 'Rough Trade' logo, the label which the band are signed to. However, in the final version of this advert, the logo will be changed to a custom logo of mine, with the label being called 'Ruff Trade' in order to avoid copyright infringement. The label is based on the real-life 'Rough Trade' label and is iconic of independent bands, with the label, previously a record store, signing bands that major labels didn't want to sign (punk bands, for example, before they became popular) and because it is an indie label, it seemed appropriate to feature it as a label for an independent band, free from corporate major labels, such as Sony BMG, for example.

The target audience will be the same as most alternative music magazines, such as Kerrang! magazine and NME, as well as Q and Rocksound. The audience will be of the alternative social group, such as 'Indies' and 'Emo's', to name a few. These social groups revolve around style and alternative/indie rock music and will read the aforementioned magazines, and will rely on them to identify music to listen to. They will be teenagers/young adults of the mainstream age of 16-24. They will also be the same as my music video target audience, which was identified earlier.